The first couture show of Fendi

The first couture show of Fendi
The Union of Karl Lagerfeld and the House of Fendi — the longest in the history of fashion business: it creates the collection for the Maison for 50 years. “Fur is Fendi and Fendi is fur” — a famous quote of Lagerfeld flew all the media on the eve of the first ever fashion House of haute couture. The venue of the show was scandalous at the time, the théâtre des Champs-Elysées, where in 1925 he began his career as Josephine Baker (in the same year was founded the Empire of Fendi). Models came on the stage decorated with a replica of a famous painting by Giorgio de Chirico, and in the final favorite designer lined up in a unbalanced line, creating the effect of a live installation. For Fendi the Kaiser of fashion has opened a technology, which later became, as far as possible to use and other brands. Carl has assisted artists to reach a new level and together with them has developed unique methods of working with fur, Fendi is available only because of the experience and status of the absolute leaders in the luxury segment.
Eccentric fur coat 1960s, heavy coats to the floor from the 1970s — the trends of the past were never really that close to Lagerfeld that led him, again due to the nature and principle of work, to find a new, modern, revolutionary.
The first couture show of Fendi