Aussie Chris Hemsworth and Swiss watch brand have been friends for several years — since, as in 2013, the screens out the film “Race”, where the actor performed the title role, and TAG Heuer made a partner. And it is not surprising that this friendship has led Chris Hemsworth to a new role — Ambassador for the brand and representative of the new manufactory chronograph TAG Heuer Carrera Heuer 01. The professionalism and fortitude of the actor, according to Executive Director of the watch brand Jean-Claude Biver, make it the perfect embodiment of the motto of the TAG Heuer “don’t crack under pressure” (“do not crack under pressure”). In addition, Hemsworth was in good company — among the ambassadors of TAG Heuer include Maria Sharapova, Cara Delevingne, Cristiano Ronaldo, Tom Brady and many others.
Dubai is known as the world capital of fashion and shopping in the town there are about 100 shopping malls, including the world’s largest Dubai Mall, and the number of presented brands Dubai ranks second in the world after London. Every year Dubai hosts a shopping festival, which attracts shoppers from around the world (not surprising, because the discounts are up to 70%!) Except for idle strolls through shopping malls or high-speed race around the boutiques, festival organizers offer guests to pamper themselves with new shopping formats. For example, in the framework of The Market Outside The Box accessories, jewelry, shoes, bags and even organic products do not sell in stores, and in stylized cargo containers. Another interesting format is the Celebrity Pop-Up Shops operated by the world famous person, or a colourful global village, where national pavilions of different countries selling traditional goods and Souvenirs. Nearby are fashion shows, musical performances and interactive workshops.
The other day the House of Cartier has pleased fans with a bold short film about diamonds in which the main role was played by the model Karen Elson, one of the muses Mario Testino, Peter Lindbergh and Bruce Weber. The author of the original video was directed by Swedish Johan Renck, who filmed the clips of Madonna, Beyonce and Lana Del Rey. In the story, Karen tries on the jewels Cartier and “flies” in Paris at the hands of admiring fans. The main attractions of the French capital – Eiffel tower, place Vendome, the Seine embankment – replace one another. Watching over the Panther is the symbol of Cartier. The film was selected the iconic song Diamonds Are a Girl’s Best Friend in the original arrangement. By the way, for Cartier it was performed by Karen Elson – model, she successfully combines her career with music. According to the Director, the video illustrates the full range of emotions experienced by the girl, putting on jewelry with diamonds Cartier.
On 10 November in new York the fashion House Bottega Veneta has collected the star guests at the dinner organized in honor of the release of the album Art of Collaboration, which included the best photos of the advertising campaigns of the brand. The idea of the project originated in 2002, when Tomas Maier took over the post of creative Director of the House. He for the first time in the history of the brand began to attract to work on seasonal advertising campaigns, as well as world-famous fashion photographers and artists who previously had no experience in the fashion industry, giving them complete creative freedom. The result was the creation of photography, where artists interpreted his signature style of the brand. Best photos from the best made in the last 13 years was the collector’s edition Art of Collaboration, the release of which is celebrated in the fashion capital of the USA. Mayer believes: a book for the Home has historical value. At a private dinner profit well-known photographers, models, gallery owners and other persons from the world of design and contemporary art. So, among the guests were photographers Robin Broadbent, Ralph Gibson, Robert Polidori., Alex Prager, and model, starring in advertising campaigns Home, Isabeli Fontana, Inguna butane, Leah Kebede, Carmen Pedara, Olga Sherer and many others.