This year the Pirelli calendar has surprised everyone with his format. The idea of the new concept belongs to Annie Leibovitz. Celebrity photographer offered to abandon the image of Nude models and chose as heroines women whom she considers a role model. Thus, the newspaper appeared in black and white images of the singer Patti Smith, one of the pioneers of punk music, a comedienne Amy Schumer, journalist Tavi Gevinson, who started her career at the age of 13, and Yao Chen, Chinese actress, active in dealing with refugees in the UN. As Annie herself admits: “I wanted to remove women who have achieved a lot in life. But to show not only their strengths but also femininity. So I decided to have a photoshoot in a Studio. So they feel natural and appropriate look”. So, the actress Amy Schumer, the photographer decided to shoot Nude with a Cup of coffee, and model Natalia Vodianova in a dress and with a baby in her arms. These images came from the photographer is not accidental: “Before shooting, I thought a lot about the roles that my characters played in the modern world,” says Leibowitz. This is not the first work of a famous photographer for Pirelli. Last time Leibovitz has collaborated with the brand in 2000, making it one of the main characters of the calendar Leticia Caste.
Aussie Chris Hemsworth and Swiss watch brand have been friends for several years — since, as in 2013, the screens out the film “Race”, where the actor performed the title role, and TAG Heuer made a partner. And it is not surprising that this friendship has led Chris Hemsworth to a new role — Ambassador for the brand and representative of the new manufactory chronograph TAG Heuer Carrera Heuer 01. The professionalism and fortitude of the actor, according to Executive Director of the watch brand Jean-Claude Biver, make it the perfect embodiment of the motto of the TAG Heuer “don’t crack under pressure” (“do not crack under pressure”). In addition, Hemsworth was in good company — among the ambassadors of TAG Heuer include Maria Sharapova, Cara Delevingne, Cristiano Ronaldo, Tom Brady and many others.
Dubai is known as the world capital of fashion and shopping in the town there are about 100 shopping malls, including the world’s largest Dubai Mall, and the number of presented brands Dubai ranks second in the world after London. Every year Dubai hosts a shopping festival, which attracts shoppers from around the world (not surprising, because the discounts are up to 70%!) Except for idle strolls through shopping malls or high-speed race around the boutiques, festival organizers offer guests to pamper themselves with new shopping formats. For example, in the framework of The Market Outside The Box accessories, jewelry, shoes, bags and even organic products do not sell in stores, and in stylized cargo containers. Another interesting format is the Celebrity Pop-Up Shops operated by the world famous person, or a colourful global village, where national pavilions of different countries selling traditional goods and Souvenirs. Nearby are fashion shows, musical performances and interactive workshops.
The other day the House of Cartier has pleased fans with a bold short film about diamonds in which the main role was played by the model Karen Elson, one of the muses Mario Testino, Peter Lindbergh and Bruce Weber. The author of the original video was directed by Swedish Johan Renck, who filmed the clips of Madonna, Beyonce and Lana Del Rey. In the story, Karen tries on the jewels Cartier and “flies” in Paris at the hands of admiring fans. The main attractions of the French capital – Eiffel tower, place Vendome, the Seine embankment – replace one another. Watching over the Panther is the symbol of Cartier. The film was selected the iconic song Diamonds Are a Girl’s Best Friend in the original arrangement. By the way, for Cartier it was performed by Karen Elson – model, she successfully combines her career with music. According to the Director, the video illustrates the full range of emotions experienced by the girl, putting on jewelry with diamonds Cartier.